Business Administration and IMBA at ESADE Business School (Barcelona), Ecole des Hautes Études Empresariales - HEC (Paris) and at the STERN College at NYU (New York). Master in Professional Service Firms Management at Babson College (Boston, Massachussets).
Since 1982 his profesional career has developped in the field of marketing, communication and entrepreneurship in Spain and the USA.
He has been partner, President and CEO of the advertising agency TiempoBBDO (1997-2007), CEO of the marketing and communication group of companies BBDO Spain (2004-2008), Vice Dean of the advertising and PR professionals College of Catalonia and shareholder and member of the Board of Galetes de Camprodón S.A.- Galletas BIRBA (1984-2004).
In association with FCM, in 2008 founds Paradigma Barcelona, a marketing and communication creative company where he currently holds the President and CEO position (www.paradigmabarcelona.com). In 2012 Paradigma Barcelona joins the worldwide independent agencies network TRIBE GLOBAL (www.tribeglobal.net) with presence in more tan 25 countries in the world.
Strategic responsible of the “Industry 21” plan developped by the Government of Catalonia and the Catalan Chamber of Commerce (2007-2010), he is also guest professor at the URL’s (Universitat Ramón Llull, Barcelona) master on Brand Managing since 2008, and at the UAO’s (Universitat Abat Oliba, Barcelona) master program on Social and Humanistic Studies since 2012. He is marketing and communication profesor at the department of the Entrepreneurial Developement Services of the Catalan Government (www.sde.cultura.gencat.cat) and communication advisor at different companies and public and private Institutions.
He is an independent Board member at CAT/Barcelona (a network of psyquiatric hospitals, www.cat-barcelona.com) and a the Gepork Group, shareholder at MUBIQUO Mobile Marketing Solutions (www.mubiquo.com) and also shareholder, member of the Board at MOBIL BOOKS S.L. ( www.mobilbooks.com ) and member of the Board of Trustees of the Barcelona Institute for Science and Technology (www.bist.eu).
Member of the executive comitee for the Catalonia Brand 2009 - 2013 and member of the Board of the communication Institution 5 Fars (www.5fars.com) since 2010.
Founding Board member, member of the Executive Board, Vice-President (2008-2010, 2019-today) and Treasurer (2011-2015) of the private foundation FemCAT (www.femcat.cat), and member of the UNESCOCAT Board (2005-2008).
Currently President of the Catalunya - La Pedrera social foundation (www.fundaciocatalunyalapedrera.org), President of the Alicia foundation (www.alicia.cat), President of the Topromi foundation (www.topromi.com) and Vice-President and member of the RACC Board of trustees (www.racc.es).